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Hello. I'm Stacey Pilcher. I am a strategic marketer and brand consultant who is passionate about helping my clients build their businesses.
I started my business in 1999 and believe inspiration comes from within - and also within the Grand Canyon - that's why you can find me hiking there every year.
I started this blog to help my clients think about new opportunities. How can I help you?
Posts Tagged ‘global marketing’
Off the grid.
Tuesday, August 3rd, 2010
Today is my first day back on the grid after being unplugged for most of July. The experience is like getting a massage to work out the kinks and toxins, only better. A massage only lasts 90 minutes and the benefits, at best, a day or so.
Our digital world lets us always be connected, but all that information all the time can be paralyzing. Leave it behind, lose the stress of connection and simplify as a way to cleanse the mind and spirit. Suddenly you can stop to smell the roses. Take time to ponder a challenge. Revel in the real connections between people, places and cultures.
Maybe the world is smaller, but it is not homogeneous. It is immense in its diversity and character; misfortune and opportunity. If it is your job to innovate, it should also be your job to be a student of the world. Get off the grid and mingle. You might discover a parade of Vespas and convertibles, sporting the Spanish flag, wildly celebrating the World Cup win by Spain, in France. Really.
Tags: global marketing, innovation, social media
Posted in 2010 | No Comments »
Quack Marketing
Tuesday, February 23rd, 2010
Yesterday while reading the ever serious Harvard Business Review, I really quacked up.
A piece expertly written by the CEO of Aflac, Daniel P. Amos entitled “How He Fell for the Duck“ was the culprit. It was about how he fell for the duck, how the duck grew the business and how the duck went global. It reminded me how important it is to approach marketing with an open mind.
FreeFoto.com
Not that a duck, or for that matter a gecko is right for every client’s marketing campaign, but being safe usually is not a big winner either. In marketing moving forward with calculated risk is a good thing.
Calculated? Think of a game of bridge. It is defined as a game of skill and chance. Decisions are made based on the players’ knowledge of what has already transpired and their tactical abilities. The style and demeanor of each team factors into the play, and of course the luck of the draw. In marketing we are faced with much of the same challenges.
1. Know the market – What has already transpired and what is the projected environment?
2. Recognize the advantages – What makes your company/product/service special?
3. Study the consumer – What are their motivations and why are they relevant?
4. Set objectives – What are the desired results of the campaign?
All these questions help assess risk. But how much risk should you take? Mr. Amos said, “Don’t risk a lot for a little; don’t risk more than you can afford to lose; and consider the odds.” The duck debuted on New Year’s Day 2000. If you are risk adverse, play it safe. Puppies and cute babies are always a sure bet.
Tags: advertising, global marketing, marketing, risk
Posted in 2010 | No Comments »