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	<title>Marketing with Imagination &#187; brand strategy</title>
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		<title>A comeback from almost certain death</title>
		<link>http://marketingwithimagination.com/newsblog/strategy/a-comeback-from-almost-certain-death/</link>
		<comments>http://marketingwithimagination.com/newsblog/strategy/a-comeback-from-almost-certain-death/#comments</comments>
		<pubDate>Fri, 04 May 2012 21:33:31 +0000</pubDate>
		<dc:creator>staceypilcher</dc:creator>
				<category><![CDATA[2012]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[consumer experience]]></category>

		<guid isPermaLink="false">http://marketingwithimagination.com/newsblog/?p=327</guid>
		<description><![CDATA[In February 2000 the company was riding on top of a wave.  By November 2008 the stock had fallen 82%.  Death seemed imminent.  Was it mismanagement? Increased competition? According to the New York Times,  “. . .it filled its stores with stuff that people didn’t want.” How is it that such a successful company loses [...]]]></description>
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		<title>Jack LaLanne, the man who  met the eight tests of a strong brand.</title>
		<link>http://marketingwithimagination.com/newsblog/strategy/jack-lalanne-the-man-who-met-the-eight-tests-of-a-strong-brand/</link>
		<comments>http://marketingwithimagination.com/newsblog/strategy/jack-lalanne-the-man-who-met-the-eight-tests-of-a-strong-brand/#comments</comments>
		<pubDate>Tue, 25 Jan 2011 16:56:00 +0000</pubDate>
		<dc:creator>staceypilcher</dc:creator>
				<category><![CDATA[2011]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand strategy]]></category>

		<guid isPermaLink="false">http://marketingwithimagination.com/newsblog/?p=281</guid>
		<description><![CDATA[Jack LaLanne, the man who  met the eight tests of a strong brand.]]></description>
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		<title>How to launch a new brand.  First rally your supporters.</title>
		<link>http://marketingwithimagination.com/newsblog/2010/how-to-launch-a-new-brand-first-rally-your-supporters/</link>
		<comments>http://marketingwithimagination.com/newsblog/2010/how-to-launch-a-new-brand-first-rally-your-supporters/#comments</comments>
		<pubDate>Thu, 23 Sep 2010 15:23:36 +0000</pubDate>
		<dc:creator>staceypilcher</dc:creator>
				<category><![CDATA[2010]]></category>
		<category><![CDATA[brand strategy]]></category>

		<guid isPermaLink="false">http://marketingwithimagination.com/newsblog/?p=244</guid>
		<description><![CDATA[How to launch a new brand.  First rally your supporters. ]]></description>
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		<title>What is Marketing?</title>
		<link>http://marketingwithimagination.com/newsblog/2010/what-is-marketing/</link>
		<comments>http://marketingwithimagination.com/newsblog/2010/what-is-marketing/#comments</comments>
		<pubDate>Thu, 16 Sep 2010 14:56:19 +0000</pubDate>
		<dc:creator>staceypilcher</dc:creator>
				<category><![CDATA[2010]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[consumer experience]]></category>

		<guid isPermaLink="false">http://marketingwithimagination.com/newsblog/?p=238</guid>
		<description><![CDATA[Marketing is much more than just advertising.It is the consumer experience.]]></description>
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		<title>Two Birds &amp; One Stone &#8211; Brand Strategy</title>
		<link>http://marketingwithimagination.com/newsblog/brand-adages/two-birds-one-stone-brand-strategy/</link>
		<comments>http://marketingwithimagination.com/newsblog/brand-adages/two-birds-one-stone-brand-strategy/#comments</comments>
		<pubDate>Tue, 22 Jan 2008 00:32:00 +0000</pubDate>
		<dc:creator>Stacey</dc:creator>
				<category><![CDATA[Brand Adages]]></category>
		<category><![CDATA[advertising focus]]></category>
		<category><![CDATA[brand development]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://marketingwithimagination.com/newsblog/?p=8</guid>
		<description><![CDATA[For the past seven years, The New York Times Magazine has published the &#8220;Annual Year in Ideas&#8221; to highlight some of the most interesting ideas, perspectives and innovations from different disciplines during the year. One entry was particularly telling and relevant to marketing. “Two-Birds-With-One-Stone Resistance.” Psychologist Ayelet Fishback of the University of Chicago conducted an [...]]]></description>
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		<title>A Lesson In Brand Identity</title>
		<link>http://marketingwithimagination.com/newsblog/news/a-lesson-in-brand-identity/</link>
		<comments>http://marketingwithimagination.com/newsblog/news/a-lesson-in-brand-identity/#comments</comments>
		<pubDate>Sat, 01 Jun 2002 20:58:00 +0000</pubDate>
		<dc:creator>Stacey</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[brand development]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[brand strategy]]></category>

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		<description><![CDATA[A stale image can be the death-knell for any business, but a little creative design goes a long way. Here’s how one company found a much-needed brand makeover. Read full story:  Brand Identity Lesson]]></description>
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