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Hello. I'm Stacey Pilcher. I am a strategic marketer and brand consultant who is passionate about helping my clients build their businesses.
I started my business in 1999 and believe inspiration comes from within - and also within the Grand Canyon - that's why you can find me hiking there every year.
I started this blog to help my clients think about new opportunities. How can I help you?
Law Firm Marketing Consultants
Wednesday, July 23rd, 2008
Rules have change, since the times when lawyers soliciting business was prohibited. Today the competition among firms for business is fierce. Read full article at Lawcrossing http://www.lawcrossing.com/article/index.php?id=396
Tags: law firm marketing
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Small Business Television
Friday, March 21st, 2008
Stacey Pilcher discusses marketing at the 2008 NAWBO Conference, with Small Business Television.
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A Lesson In Brand Identity
Saturday, June 1st, 2002
A stale image can be the death-knell for any business, but a little creative design goes a long way. Here’s how one company found a much-needed brand makeover.
Read full story: Brand Identity Lesson
Tags: brand development, brand identity, brand strategy
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Lawyers & Marketing
Sunday, April 1st, 2001
“Telling the world what they do and how well they do it does not come naturally to attorneys. Whether because they are vigilant to ethical guidelines, hesitant to engage in selfpromotion or unskilled in the business side of practice, lawyers can find themselves with ample skill and little client development. Faced with the chasm between wanting clients and having clients, lawyers must learn to exercise their promotional muscle. Few attorneys can—or arguably should—advertise. But most, sooner or later, must plunge into the marketing of their legal services.
“As made clear in this roundtable and in accompanying stories, that plunge does not have to be a painful one.”
Read full story: Marketing Roundtable
Tags: client development, law firm marketing
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